Ethical Marketing by P.E. Murphy
Look inside with Google Book Preview
Ethical Marketing
By P.E. Murphy

Ethical Marketing


Normal Price: $124.95
Your Price: $112.46 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.50! (10% off normal price)
Plus...earn $5.62 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply



Ethical Marketing by P.E. Murphy

Book Description

For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

Buy Ethical Marketing book by P.E. Murphy from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780131848146
ISBN-10: 0131848143
Format: Paperback
(228mm x 152mm x 16mm)
Pages: 288
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 25-Aug-2004
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Ethical Marketing book by P.E. Murphy and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by P.E. Murphy close
»
Recent books by Gene R. Laczniak close
Ethics in Marketing by Gene R. Laczniak
Ethics in Marketing by Gene R. Laczniak
Ethical Marketing by Gene R. Laczniak
»
Recent books by Professor Norman E. Bowie close
Ethical Theory and Business by Professor Norman E. Bowie
Business Ethics For Dummies by Professor Norman E. Bowie
Management Ethics by Professor Norman E. Bowie
Management Ethics by Professor Norman E. Bowie
Ethical Marketing by Professor Norman E. Bowie
Employment and Employee Rights by Professor Norman E. Bowie
Employment and Employee Rights by Professor Norman E. Bowie
Blackwell Guide to Business Ethics by Professor Norman E. Bowie
Business Ethics by Professor Norman E. Bowie
Business Ethics by Professor Norman E. Bowie
»
BoomerangBooks.com.au close