Ethnographic Research for Media Studies
By (author) David Machin
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Ethnographic Research for Media Studies by David Machin
Book DescriptionEthnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can usefully use it in coursework projects, and what are its advantages and limitations. By exploring ethnography's roots in anthrology, David Machin introduces students to the concept of the ethnographic 'gaze'. Many classic media research projects used ethnographic methods and Machin explores some of the best known, offering a detailed understanding of ethography's strengths and limitations.
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Book DetailsISBN: 9780340806883
(231mm x 154mm x 14mm)
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 29-Mar-2002
Country of Publication: United Kingdom
Books By Author David Machin
Visual Journalism, Paperback (February 2015)
A critical and up-to-date overview of visual journalism that combines academic theory with the experiences of practitioners working in the field, drawing on a diverse range of media examples, in order to analyse the significance of appearance and branding in the digital age.
Quality of Life, Hardback (November 2014)View all books by David Machin
The assessment of patient reported outcomes and health-related quality of life continue to be rapidly evolving areas of research and this new edition reflects the development within the field from an emerging subject to one that is an essential part of the assessment of clinical trials and other clinical studies.
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