Ethnography at Work
By (author) Brian Moeran
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Ethnography at Work by Brian Moeran
Book DescriptionEthnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
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Book DetailsISBN: 9781845204976
(234mm x 156mm x 11mm)
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Sep-2006
Country of Publication: United Kingdom
Books By Author Brian Moeran
Asian Media Productions, Paperback (March 2015)
A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.
Exploring Creativity, Paperback (October 2014)
Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.
Unwrapping Japan, Paperback (June 2013)
Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more mysterious it becomes. This book explores areas such as advertising and tourism, and depicts how the study of Japanese society contributes to anthropological theory and understanding.
Language and Popular Culture in Japan, Paperback (February 2013)» View all books by Brian Moeran
This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese.
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Author Biography - Brian Moeran
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
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