Ethnography at Work by Brian Moeran
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Ethnography at Work
By Brian Moeran

Ethnography at Work

By (author) See other recent books by Brian Moeran
Format: Hardback

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Ethnography at Work by Brian Moeran

Book Description

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

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Book Details

ISBN: 9781845204976
ISBN-10: 1845204972
Format: Hardback
(234mm x 156mm x 11mm)
Pages: 168
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Sep-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Brian Moeran

Asian Media Productions by Brian Moeran Asian Media Productions, Paperback (March 2015)

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

Exploring Creativity by Brian Moeran Exploring Creativity, Paperback (October 2014)

Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.

Unwrapping Japan by Brian Moeran Unwrapping Japan, Paperback (June 2013)

Recent years have seen a growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism, the more mysterious it becomes. This book explores areas such as advertising and tourism, and depicts how the study of Japanese society contributes to anthropological theory and understanding.

Language and Popular Culture in Japan by Brian Moeran Language and Popular Culture in Japan, Paperback (February 2013)

This book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese.

» View all books by Brian Moeran

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Author Biography - Brian Moeran

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

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Recent books by Brian Moeran close
Asian Media Productions by Brian Moeran
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»
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