European Business and Marketing by Phil Harris
Look inside with Google Book Preview
European Business and Marketing
By Phil Harris

European Business and Marketing

2nd Revised edition

Edited by See other recent books by Phil Harris See other recent books by Frank McDonald
Format: Paperback

Normal Price: $79.00
Your Price: $71.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.90! (10% off normal price)
Plus...earn $3.56 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



European Business and Marketing by Phil Harris

Book Description

Tiara Paints - Marketing paint in Italy

Buy European Business and Marketing book by Phil Harris from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761966050
ISBN-10: 0761966056
Format: Paperback
(246mm x 189mm x 19mm)
Pages: 336
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Mar-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Phil Harris

Sage Handbook of International Corporate and Public Affairs by Phil Harris Sage Handbook of International Corporate and Public Affairs, Hardback (January 2017)

The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

Introduction to Law by Phil Harris Introduction to Law, Paperback (October 2015)

An extensively updated introduction to law through a 'law in context' perspective.

Clark's Essential Physics in Imaging for Radiographers by Phil Harris Clark's Essential Physics in Imaging for Radiographers, Paperback (October 2013)

This book provides the reader an understanding of the basic physics underpinning the science of Imaging, what they are expected to learn in each chapter, with MCQs at the end of each chapter to reinforce learning. This book will get the students through their undergaduate exam!

Public Affairs Management by Phil Harris Public Affairs Management, Hardback (March 2013)

This three-volume set looks at the evolution of ideas around Public Affairs, and how our understanding and conceptualisation of the topic has changed over the years.

» View all books by Phil Harris

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about European Business and Marketing book by Phil Harris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Phil Harris

Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester International Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Phil has organised major conferences such as Machiavelli at 500, the Academy of Marketing Conference and was invited to address the Beijing Forum at Peking University in 2011.He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He is editor of the Sage Advanced Marketing series and founded the Chester Forum in 2010 as an annual think tank to generate critical knowledge and networks to underpin economic development and social cohesion in his region. Phil in 1996 coined the term "Machiavellian Marketing" in 1996 to explain the complex interface communications interface between Government and Business, strategic political lobbying. He has been actively involved in public affairs for two decades

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Phil Harris close
Sage Handbook of International Corporate and Public Affairs by Phil Harris
Introduction to Law by Phil Harris
Clark's Essential Physics in Imaging for Radiographers by Phil Harris
Public Affairs Management by Phil Harris
Handbook of Public Affairs by Phil Harris
Machiavelli, Marketing and Management by Phil Harris
Beyond Cultural Imperialism by Phil Harris
»
Recent books by Frank McDonald close
Rise of Multinationals from Emerging Economies by Frank McDonald
Urban Identity by Frank McDonald
Urban Identity by Frank McDonald
Space! Place! Life! by Frank McDonald
European Business and Marketing by Frank McDonald
Internationalization by Frank McDonald
Effective Collaboration by Frank McDonald
»
BoomerangBooks.com.au close