European Business and Marketing
2nd Revised edition
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European Business and Marketing by Phil Harris
Book DescriptionTiara Paints - Marketing paint in Italy
Buy European Business and Marketing book by Phil Harris from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761966050
(246mm x 189mm x 19mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Mar-2004
Country of Publication: United Kingdom
Books By Author Phil Harris
Sage Handbook of International Corporate and Public Affairs, Hardback (January 2017)
The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Introduction to Law, Paperback (October 2015)
An extensively updated introduction to law through a 'law in context' perspective.
Clark's Essential Physics in Imaging for Radiographers, Paperback (October 2013)
This book provides the reader an understanding of the basic physics underpinning the science of Imaging, what they are expected to learn in each chapter, with MCQs at the end of each chapter to reinforce learning. This book will get the students through their undergaduate exam!
Public Affairs Management, Hardback (March 2013)» View all books by Phil Harris
This three-volume set looks at the evolution of ideas around Public Affairs, and how our understanding and conceptualisation of the topic has changed over the years.
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Author Biography - Phil Harris
Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester International Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Phil has organised major conferences such as Machiavelli at 500, the Academy of Marketing Conference and was invited to address the Beijing Forum at Peking University in 2011.He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He is editor of the Sage Advanced Marketing series and founded the Chester Forum in 2010 as an annual think tank to generate critical knowledge and networks to underpin economic development and social cohesion in his region. Phil in 1996 coined the term "Machiavellian Marketing" in 1996 to explain the complex interface communications interface between Government and Business, strategic political lobbying. He has been actively involved in public affairs for two decades
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