European Business and Marketing
2nd Revised edition
Normal Price: $79.00
Your Price: $71.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.90! (10% off normal price)
Plus...earn $3.56 in Boomerang Bucks
Availability: Available, ships in 7-10 days
European Business and Marketing by Phil Harris
Book DescriptionTiara Paints - Marketing paint in Italy
Buy European Business and Marketing book by Phil Harris from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761966050
(246mm x 189mm x 19mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Mar-2004
Country of Publication: United Kingdom
Books By Author Phil Harris
Sage Handbook of International Corporate and Public Affairs, Hardback (January 2017)
The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Introduction to Law, Paperback (October 2015)
An extensively updated introduction to law through a 'law in context' perspective.
Clark's Essential Physics in Imaging for Radiographers, Paperback (October 2013)
This book provides the reader an understanding of the basic physics underpinning the science of Imaging, what they are expected to learn in each chapter, with MCQs at the end of each chapter to reinforce learning. This book will get the students through their undergaduate exam!
Public Affairs Management, Hardback (March 2013)» View all books by Phil Harris
This three-volume set looks at the evolution of ideas around Public Affairs, and how our understanding and conceptualisation of the topic has changed over the years.
» Have you read this book? We'd like to know what you think about it - write a review about European Business and Marketing book by Phil Harris and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Phil Harris
Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester International Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Phil has organised major conferences such as Machiavelli at 500, the Academy of Marketing Conference and was invited to address the Beijing Forum at Peking University in 2011.He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He is editor of the Sage Advanced Marketing series and founded the Chester Forum in 2010 as an annual think tank to generate critical knowledge and networks to underpin economic development and social cohesion in his region. Phil in 1996 coined the term "Machiavellian Marketing" in 1996 to explain the complex interface communications interface between Government and Business, strategic political lobbying. He has been actively involved in public affairs for two decades
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.