2nd Revised edition
Normal Price: $318.00
Your Price: $286.20 AUD, inc. GST
Shipping: $7.95 per order
You Save: $31.80! (10% off normal price)
Plus...earn $14.31 in Boomerang Bucks
Availability: Available, ships in 7-10 days
European Business by Debra Johnson
Book DescriptionFully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: * new material on the single European market, the single currency and related policy issues * issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China * an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources * a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355
Buy European Business book by Debra Johnson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415351348
(246mm x 174mm x 27mm)
Publisher: Taylor & Francis Ltd
Publish Date: 26-Oct-2006
Country of Publication: United Kingdom
Books By Author Debra Johnson
International Business, Hardback (May 2010)
Examines the impact of globalization on key aspects of the business environment. This title offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
Strategy and Policy for Trans-European Networks, Hardback (May 2007)
Increasing interdependence of international economy requires supporting physical infrastructure to make it work. This work talks about an integrative framework to examine the interface between public policy and corporate strategy in network development within the context of the European Union's trans-European network initiative.
EU-Russian Relations, Hardback (December 2004)» View all books by Debra Johnson
This book explains how the internal dynamics of transition have influenced the relationship between Russia and the EU.
» Have you read this book? We'd like to know what you think about it - write a review about European Business book by Debra Johnson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Debra Johnson
University of Hull, UK Hull University Business School, UK
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.