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European Business by Debra Johnson
Book DescriptionFully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: * new material on the single European market, the single currency and related policy issues * issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China * an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources * a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355
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Book DetailsISBN: 9780415351348
(246mm x 174mm x 27mm)
Publisher: Taylor & Francis Ltd
Publish Date: 26-Oct-2006
Country of Publication: United Kingdom
Books By Author Debra Johnson
International Business, Hardback (May 2010)
Examines the impact of globalization on key aspects of the business environment. This title offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
Strategy and Policy for Trans-European Networks, Hardback (May 2007)
Increasing interdependence of international economy requires supporting physical infrastructure to make it work. This work talks about an integrative framework to examine the interface between public policy and corporate strategy in network development within the context of the European Union's trans-European network initiative.
EU-Russian Relations, Hardback (December 2004)» View all books by Debra Johnson
This book explains how the internal dynamics of transition have influenced the relationship between Russia and the EU.
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Author Biography - Debra Johnson
University of Hull, UK Hull University Business School, UK
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