Evaluating Campaign Quality
Can the Electoral Process be Improved?
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Evaluating Campaign Quality by Darrell M. West
Book DescriptionFor a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.
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Book DetailsISBN: 9780521700825
(228mm x 152mm x 10mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 30-Apr-2007
Country of Publication: United Kingdom
Books By Author Darrell M. West
Megachange, Hardback (October 2016)
Slow, incremental change has become a relic of the past. Today's shifts come fast and big. They are what Darrell West calls megachanges, in which dramatic disruptions in trends and policies occur on a regular basis. West says that we should alter our expectations about the speed and magnitude of political and social change.
Going Mobile, Paperback (November 2014)
The world is going mobile at an astounding pace. Estimates show 80 percent of global Internet access will take place through mobile devices by 2016. In this book, the author breaks down the mobile revolution and shows how to maximize its overall benefits in both developed and emerging markets.
Billionaires, Hardback (September 2014)
An estimated 40 percent of global assets are controlled by 1,645 men and women - the billionaires. This book reveals what the other 99.9998 per cent of us need to know. With rich anecdotes and personal narratives, it goes inside the world of the ultra wealthy.
Air Wars, Paperback (April 2013)» View all books by Darrell M. West
This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.
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Author Biography - Darrell M. West
A former candidate for Congress and a Democratic party activist, L. Sandy Maisel is the author of From Obscurity to Oblivion: Running in the Congressional Primary, Parties and Elections in America: The Electoral Process and Two Parties - Or More? The American Party System with John Bibby. Among the books he has edited and contributed to are: The Parties Respond: Changes in American Parties and Campaigns, Jews in American Politics, and Political Parties and Elections in the United States: An Encyclopedia. Maisel also serves as editor for the new On Politics series, published by Paradigm Publishers. He and his wife, Patrice Franko, are currently at work on a book entitled Fore and After: Signature Holes and Signature Dishes from the World's Great Golf Resorts. Darrell M. West is the author of fourteen books dealing with media, elections, and technology policy. Among these are Air Wars: Television Advertising in Political Campaigns; Patrick Kennedy: The Rise to Power; The Rise and Fall of the Media Establishment; and Celebrity Politics, and Digital Government: Technology and Public Sector Performance. He has given talks in a number of countries around the world and is a frequent commentator on media and elections. Brett M. Clifton is Assistant Director of Administration and Programs, and Lecturer in Public Policy at the Taubman Center for Public Policy at Brown University. His scholarly articles have appeared in Political Science Quarterly and Party Politics. His research and teaching interests include political organizations, institutions, campaigns and elections, and religion and politics.
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