Event Sponsorship by Bruce E. Skinner
Look inside with Google Book Preview
Event Sponsorship
By Bruce E. Skinner

The Event Sponsorship

By (author) See other recent books by Bruce E. Skinner See other recent books by Vladimir Rukavina
Format: Hardback

Normal Price: $128.95
Your Price: $116.05 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.89! (10% off normal price)
Plus...earn $5.80 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply

Event Sponsorship by Bruce E. Skinner

Book Description

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by:* Placing value on sponsorships* Expanding the value of a sponsor* Creating the best image for an event* Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Buy Event Sponsorship book by Bruce E. Skinner from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780471126010
ISBN-10: 0471126012
Format: Hardback
(245mm x 200mm x 21mm)
Pages: 320
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Oct-2002
Country of Publication: United States


» Have you read this book? We'd like to know what you think about it - write a review about Event Sponsorship book by Bruce E. Skinner and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Bruce E. Skinner

BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona. VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Bruce E. Skinner close
Recent books by Vladimir Rukavina close
Event Sponsorship by Vladimir Rukavina
BoomerangBooks.com.au close