The Everything Guide to Fundraising
From Grassroots Campaigns to Corporate Sponsorships -- All You Need to Support Your Cause
By (author) Adina M. Genn
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Everything Guide to Fundraising by Adina M. Genn
Book DescriptionThousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites to communicate with team members; cause marketing; social networking fundraising; and giving circles.
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Book DetailsISBN: 9781598698237
(235mm x 203mm x 22mm)
Imprint: Adams Media Corporation
Publisher: Adams Media Corporation
Publish Date: 30-Jan-2009
Country of Publication: United States
Books By Author Adina M. Genn
Everything I Know About Business I Learned at McDonalds, Paperback (May 2015)
An unparalleled insider's look at the management practices that have made McDonald's a household name on six continents--that everyone can use
Everyday Entrepreneur, Hardback (November 2011)
Filled with strategies and anecdotes about defining and setting goals and pushing for entrepreneurial success, this book reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.
So You Want to Franchise Your Business?, Paperback (September 2008)» View all books by Adina M. Genn
Offers advice on how to turn a business into a profitable franchise. This book aims to reveal the secrets to building a thriving franchise by teaching you how to market and sell your franchise, while avoiding the pitfalls of business growth.
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Author Biography - Adina M. Genn
Adina Genn (Port Washington, NY) is an award-winning journalist, book author, and fundraiser. She has worked with several nonprofits in New York, including the Long Island Fund for Women and Girls, the Fair Media Council, and the Small Business Development Centers (SBDCs) at both Stony Brook University and Farmingdale State College. Ms. Genn is the recipient of a Media Award from the New York State Association for Retarded Children.
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