Excellence in Public Relations and Communication Management
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Excellence in Public Relations and Communication Management by James E. Grunig
Book DescriptionThis book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
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Book DetailsISBN: 9780805802276
(234mm x 156mm x 33mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Jun-1992
Country of Publication: United States
Books By Author James E. Grunig
Global Stakeholder Relationships Governance, Hardback (December 2013)
By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization's listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting.
Excellent Public Relations and Effective Organizations, Hardback (August 2002)
This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.
Manager's Guide to Excellence in Public Relations and Communication Management, Paperback (August 1995)» View all books by James E. Grunig
This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.
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