Excellence in Public Relations and Communication Management by James E. Grunig
Look inside with Google Book Preview
Excellence in Public Relations and Communication Management
By James E. Grunig

Excellence in Public Relations and Communication Management

Edited by See other recent books by James E. Grunig See other recent books by David M. Dozier See other recent books by William P. Ehling
Format: Paperback

Normal Price: $139.00
Your Price: $125.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $13.90! (10% off normal price)
Plus...earn $6.26 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Excellence in Public Relations and Communication Management by James E. Grunig

Book Description

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Buy Excellence in Public Relations and Communication Management book by James E. Grunig from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780805802276
ISBN-10: 0805802274
Format: Paperback
(234mm x 156mm x 33mm)
Pages: 680
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 12-Jun-1992
Country of Publication: United States

Other Editions...


Books By Author James E. Grunig

Global Stakeholder Relationships Governance by James E. Grunig Global Stakeholder Relationships Governance, Hardback (December 2013)

By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization's listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting.

Excellent Public Relations and Effective Organizations by James E. Grunig Excellent Public Relations and Effective Organizations, Hardback (August 2002)

This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.

Manager's Guide to Excellence in Public Relations and Communication Management by James E. Grunig Manager's Guide to Excellence in Public Relations and Communication Management, Paperback (August 1995)

This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.

» View all books by James E. Grunig

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Excellence in Public Relations and Communication Management book by James E. Grunig and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by James E. Grunig close
Global Stakeholder Relationships Governance by James E. Grunig
Public Relations Research Annual by James E. Grunig
Excellent Public Relations and Effective Organizations by James E. Grunig
Excellent Public Relations and Effective Organizations by James E. Grunig
Manager's Guide to Excellence in Public Relations and Communication Management by James E. Grunig
Excellence in Public Relations and Communication Management by James E. Grunig
Public Relations Research Annual by James E. Grunig
»
Recent books by David M. Dozier close
Excellent Public Relations and Effective Organizations by David M. Dozier
Excellent Public Relations and Effective Organizations by David M. Dozier
Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier
Excellence in Public Relations and Communication Management by David M. Dozier
Excellence in Public Relations and Communication Management by David M. Dozier
Using Research in Public Relations by David M. Dozier
»
Recent books by William P. Ehling close
Explorer's Guide 50 Hikes in Central New York by William P. Ehling
Excellence in Public Relations and Communication Management by William P. Ehling
Excellence in Public Relations and Communication Management by William P. Ehling
»
BoomerangBooks.com.au close