Expect the Unexpected (or You Won't Find it)
A Creativity Tool Based on the Ancient Wisdom of Heraclitus
By (author) Roger Von Oech
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Expect the Unexpected (or You Won't Find it) by Roger Von Oech
Book DescriptionHeraclitus lived 2,500 years ago, but his adages, including "You can't step in the same river twice" and "Dogs bark at what they don't understand, " remain surprisingly relevant today. Expect the Unexpected or You Won't Find It uses 30 of Heraclitus's epigrams to unleash creativity. Treating each saying as an inexhaustible source of inspiration, author Roger von Oech supplies anecdotes, riddles, questions, and hidden jokes designed to topple old modes of thought and fire the imagination. Reversing expectations, turning change to advantage, creating powerful metaphors -- these concepts derived from Heraclitus can help anyone searching for new approaches to problem solving.
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Book DetailsISBN: 9781576752272
(70mm x 50mm x 5mm)
Publish Date: 1-Sep-2002
Country of Publication: United States
Books By Author Roger Von Oech
Whack on the Side of the Head, Paperback (May 2008)
The 25th Anniversary Edition of the bestselling creativity classic - updated for the 21st century
Kick in the Seat of the Pants, Paperback (February 1986)» View all books by Roger Von Oech
Written by the author of "A Whack in the Side of the Head", this book shares proven techniques for stimulating creativity and innovation.
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