Experience the Message by Max Lenderman
Look inside with Google Book Preview
Experience the Message
By Max Lenderman

Experience the Message

By (author) See other recent books by Max Lenderman
Format: Paperback

Normal Price: $26.99
Your Price: $24.29 AUD, inc. GST
Shipping: $7.95 per order
You Save: $2.70! (10% off normal price)
Plus...earn $1.21 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Experience the Message by Max Lenderman

Book Description

Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today's shifting brand world. He reveals how companies can interact with consumers in meaningful ways and what consumers should expect from companies that want their attention and loyalty. Max has led successful experiential campaigns for Fortune 500 companies and smaller businesses. Here, he unveils groundbreaking case studies and discusses the latest trends in experiential marketing-buzz, sub-viral marketing, roach marketing, text marketing, flash mobs, pop-up retail, advergaming, retailainment, and causal marketing. Experience the Message gives its readers--consumers and marketers the essential knowledge they need to charge to the front of the global marketing movement.

Buy Experience the Message book by Max Lenderman from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780786718832
ISBN-10: 0786718838
Format: Paperback
(216mm x 140mm x 22mm)
Pages: 336
Imprint: Carroll & Graf Publishers Inc
Publisher: Carroll & Graf Publishers Inc
Publish Date: 17-Nov-2006
Country of Publication: United States


» Have you read this book? We'd like to know what you think about it - write a review about Experience the Message book by Max Lenderman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Max Lenderman

Max Lenderman is Creative Director of GMR Marketing, one of America's top sales promotion agencies. He has led successful experiential marketing campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, and NASCAR Canada. Lenderman is a founding member of the International Experiential Marketing Association (IXMA), and writes frequently on marketing and business-related issues for Strategy magazine, and in his blog www.experiencethemessage.com. He lives in Chicago

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Max Lenderman close
BoomerangBooks.com.au close