Experience! by Lior Arussy
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By Lior Arussy

The Experience!

How to Wow Your Customers and Create a Passionate Workplace

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Format: Hardback

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Experience! by Lior Arussy

Book Description

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

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Book Details

ISBN: 9781578203062
ISBN-10: 1578203066
Format: Hardback
(210mm x 129mm x 11mm)
Pages: 128
Imprint: CMP Books
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jan-2002
Country of Publication: United Kingdom

Books By Author Lior Arussy

Passionate and Profitable by Lior Arussy Passionate and Profitable, Hardback (March 2005)

"I've always said that education without execution is just entertainment -- and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn.

» View all books by Lior Arussy


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Author Biography - Lior Arussy

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

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Recent books by Lior Arussy close
Customer Experience Strategy-Paperback by Lior Arussy
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Passionate and Profitable by Lior Arussy
Passionate and Profitable by Lior Arussy
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