How to Wow Your Customers and Create a Passionate Workplace
By (author) Lior Arussy
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Experience! by Lior Arussy
Book Description'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m
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Book DetailsISBN: 9781578203062
(210mm x 129mm x 11mm)
Imprint: CMP Books
Publisher: Taylor & Francis Ltd
Publish Date: 10-Jan-2002
Country of Publication: United Kingdom
Books By Author Lior Arussy
Customer Experience Strategy-The Complete Guide from Innovation to Execution- Hard Back, Hardback (February 2010)
Passionate and Profitable, Hardback (March 2005)» View all books by Lior Arussy
"I've always said that education without execution is just entertainment -- and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn.
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Author Biography - Lior Arussy
Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.
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