Experiencing Music Video
Aesthetics and Cultural Context
By (author) Carol Vernallis
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Experiencing Music Video by Carol Vernallis
Book DescriptionMusic videos have ranged from simple tableaux of a band playing its instruments to multimillion dollar, high-concept extravaganzas. Born of a sudden expansion in new broadcast channels, music videos continue to exert an enormous influence on popular music. They help to create an artist's identity, to affect a song's mood, to determine chart success: the music video has changed our idea of the popular song. Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and indeed from the songs they illuminate-and sell. Carol Vernallis describes how verbal, musical, and visual codes combine in music video to create defining representations of race, class, gender, sexuality, and performance. The book explores the complex interactions of narrative, settings, props, costumes, lyrics, and much more. Three chapters contain close analyses of important videos: Madonna's "Cherish," Prince's "Gett Off," and Peter Gabriel's "Mercy St."
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Book DetailsISBN: 9780231117999
(254mm x 178mm x 25mm)
Imprint: Columbia University Press
Publisher: Columbia University Press
Publish Date: 26-May-2004
Country of Publication: United States
Books By Author Carol Vernallis
Oxford Handbook of Sound and Image in Digital Media, Paperback (August 2015)
Contributers from image and sound studies explore the history and the future of moving-image media across a range of formats including blockbuster films, video games, music videos, social media, experimental film, documentaries, video art, pornography, theater, and electronic music.
Oxford Handbook of New Audiovisual Aesthetics, Paperback (April 2015)
This handbook provides powerful ways to understand changes in the current media landscape. Media forms and genres are proliferating as never before, from movies, computer games and iPods to video games and wireless phones.
Unruly Media, Hardback (November 2013)» View all books by Carol Vernallis
Unruly Media is the first book to account for the current audiovisual landscape across media and platform. It includes new theoretical models and close readings of current media as well as the oeuvre of popular and influential directors.
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Author Biography - Carol Vernallis
Carol Vernallis is associate professor in the Media Arts and Studies Division of the Communication Department at Wayne State University.
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