Methods and Applications in Economic and Marketing Research
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Experimental Auctions by Jayson L. Lusk
Book DescriptionEconomists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
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Book DetailsISBN: 9780521671248
(247mm x 174mm x 19mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 8-Nov-2007
Country of Publication: United Kingdom
Books By Author Jayson L. Lusk
Oxford Handbook of the Economics of Food Consumption and Policy, Paperback (August 2013)
This handbook brings together contributions from the top researchers in the economics of food consumption and policy. Designed as a comprehensive guide to academics and graduate students, it discusses theory and methods, policy, and current topics and applications.
Food Police, Hardback (April 2013)
A rollicking indictment of the liberal elite's hypocrisy when it comes to food. The book celebrates what is good about the American food system and how take back forks and foie gras before it's too late.
Compassion, by the Pound, Hardback (April 2011)
This highly readable book is aimed at anyone with an interest in the food they eat. In conversational tone, and avoiding academic jargon, it provides an honest and objective account of the consequences of food consumption choices and policies, through the lens of economics.
Experimental Auctions, Hardback (November 2007)» View all books by Jayson L. Lusk
A comprehensive guide to the theory and practice of experimental auctions.
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Author Biography - Jayson L. Lusk
Jayson L. Lusk is Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics, Oklahoma State University. Jason F. Shogren is Stroock Distinguished Professor of Natural Resource Conservation and Management, and Professor of Economics and Finance, University of Wyoming.
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