From User Studies to Psychophysics
Experimental Design by Douglas W. Cunningham
Book DescriptionAs computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. Experimental Design: From User Studies to Psychophysics is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies. The book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.
Buy Experimental Design book by Douglas W. Cunningham from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781568814681
Classification: Graphical & digital media applications , Information visualization
Format: Hardback (229mm x 152mm x 20mm)
Imprint: A K Peters
Publisher: Taylor & Francis Inc
Publish Date: 15-Nov-2011
Country of Publication: United States
You might also like...
Introduction to Information Visualization by Riccardo Mazza
This introduction to the concepts and methods of information visualization illustrates how to pictorially represent structured and unstructured data. The book's focus is on the human aspects of the process, rather than the algorithmic or graphic design.
Infographics For Dummies by John T. Meyer
Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal.
Information Visualization by Colin Ware» View more books like these...
Explores the art and science of why we see objects the way we do. Based on the science of perception and vision, this book presents the key principles at work for a wide range of applications - resulting in visualization of improved clarity, utility, and persuasiveness.
» Have you read this book? We'd like to know what you think about it - write a review about Experimental Design book by Douglas W. Cunningham and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
© 2003-2015. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.