From User Studies to Psychophysics
Experimental Design by Douglas W. Cunningham
Book DescriptionAs computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. Experimental Design: From User Studies to Psychophysics is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies. The book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.
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Book DetailsISBN: 9781568814681
Classification: Graphical & digital media applications , Information visualization
Format: Hardback (229mm x 152mm x 20mm)
Imprint: A K Peters
Publisher: Taylor & Francis Inc
Publish Date: 15-Nov-2011
Country of Publication: United States
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Explores the art and science of why we see objects the way we do. Based on the science of perception and vision, this book presents the key principles at work for a wide range of applications - resulting in visualization of improved clarity, utility, and persuasiveness.
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