Explaining Consumer Choice
By (author) Gordon R. Foxall
Normal Price: $247.40
Your Price: $222.66 AUD, inc. GST
Shipping: $7.95 per order
You Save: $24.74! (10% off normal price)
Plus...earn $11.13 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Explaining Consumer Choice by Gordon R. Foxall
Book DescriptionThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Buy Explaining Consumer Choice book by Gordon R. Foxall from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781403998620
(216mm x 140mm x 15mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 27-Jun-2007
Country of Publication: United States
Books By Author Gordon R. Foxall
Consumer Behaviour, Hardback (November 2014)
Previously published: London: Croom Helm, 1980.
Behavioral Economics of Brand Choice, Hardback (June 2007)
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Understanding Consumer Choice, Hardback (March 2005)» View all books by Gordon R. Foxall
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.
» Have you read this book? We'd like to know what you think about it - write a review about Explaining Consumer Choice book by Gordon R. Foxall and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Gordon R. Foxall
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.