Explaining Consumer Choice
By (author) Gordon R. Foxall
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Explaining Consumer Choice by Gordon R. Foxall
Book DescriptionThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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Book DetailsISBN: 9781403998620
(216mm x 140mm x 15mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave USA
Publish Date: 27-Jun-2007
Country of Publication: United States
Books By Author Gordon R. Foxall
Consumer Behaviour, Hardback (November 2014)
Previously published: London: Croom Helm, 1980.
Behavioral Economics of Brand Choice, Hardback (June 2007)
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Understanding Consumer Choice, Hardback (March 2005)» View all books by Gordon R. Foxall
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.
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Author Biography - Gordon R. Foxall
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
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