Explorations in Consumer Culture Theory by John F. Sherry, Jr.
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Explorations in Consumer Culture Theory
By John F. Sherry, Jr.

Explorations in Consumer Culture Theory

Edited by See other recent books by John F. Sherry, Jr. See other recent books by Eileen Fischer
Format: Hardback

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Explorations in Consumer Culture Theory by John F. Sherry, Jr.

Book Description

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.

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Book Details

ISBN: 9780415776400
ISBN-10: 0415776406
Format: Hardback
(234mm x 156mm x 14mm)
Pages: 240
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Nov-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author John F. Sherry, Jr.

Resurgence by John F. Sherry, Jr. Resurgence, Hardback (March 2014)

Based on fascinating insider accounts with leaders from Motorola, Alberto Culver, Harley-Davidson, and others, Resurgence explores the change process and reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.

Time, Space, and the Market by John F. Sherry, Jr. Time, Space, and the Market, Paperback (February 2003)

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Time, Space and the Market by John F. Sherry, Jr. Time, Space and the Market, Hardback (February 2003)

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

» View all books by John F. Sherry, Jr.

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Author Biography - John F. Sherry, Jr.

John F. Sherry Jr. is the Herrick Professor of Marketing and Department Chair at the Mendoza College of Business, University of Notre Dame in Indiana. Eileen Fischer is the Max and Ann Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University in Toronto.

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