Exploring Electronic Media
Chronicles and Challenges
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Exploring Electronic Media by Peter B. Orlik
Book DescriptionPeter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. * Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject * Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media * Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape * Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems * Considers the future and great potential in this ever-changing field.
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Book DetailsISBN: 9781405150545
(239mm x 159mm x 21mm)
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 22-Dec-2006
Country of Publication: United Kingdom
Books By Author Peter B. Orlik
Electronic Media Criticism, Paperback (January 2009)
Introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. This book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content.
Exploring Electronic Media, Paperback (December 2006)» View all books by Peter B. Orlik
* This dynamic, new approach to teaching electronic media and culture balances a presentation of media history with analysis of contemporary media considerations and concerns. * Covers the key areas of programming, technology, regulation, and business, treating both historical aspects and contemporary conditions and projections.
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Author Biography - Peter B. Orlik
Peter B. Orlik is Professor and Director of Central Michigan University's School of Broadcast and Cinematic Arts. Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies. Louis A. Day is an alumni Professor in Louisiana State University's Manship School of Mass Communication. W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.
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