Exploring Electronic Media by Peter B. Orlik
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Exploring Electronic Media
By Peter B. Orlik

Exploring Electronic Media

Chronicles and Challenges

By (author) See other recent books by Peter B. Orlik See other recent books by Steven D. Anderson See other recent books by Louis A. Day
Format: Hardback

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Exploring Electronic Media by Peter B. Orlik

Book Description

Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. * Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject * Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media * Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape * Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems * Considers the future and great potential in this ever-changing field.

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Book Details

ISBN: 9781405150545
ISBN-10: 1405150548
Format: Hardback
(239mm x 159mm x 21mm)
Pages: 296
Imprint: Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 22-Dec-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Peter B. Orlik

Electronic Media Criticism by Peter B. Orlik Electronic Media Criticism, Paperback (January 2009)

Introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. This book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content.

Exploring Electronic Media by Peter B. Orlik Exploring Electronic Media, Paperback (December 2006)

* This dynamic, new approach to teaching electronic media and culture balances a presentation of media history with analysis of contemporary media considerations and concerns. * Covers the key areas of programming, technology, regulation, and business, treating both historical aspects and contemporary conditions and projections.

» View all books by Peter B. Orlik

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Author Biography - Peter B. Orlik

Peter B. Orlik is Professor and Director of Central Michigan University's School of Broadcast and Cinematic Arts. Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies. Louis A. Day is an alumni Professor in Louisiana State University's Manship School of Mass Communication. W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.

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Recent books by Peter B. Orlik close
Media Criticism in a Digital Age by Peter B. Orlik
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Exploring Electronic Media by Peter B. Orlik
»
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Exploring Electronic Media by Steven D. Anderson
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