Exploring Media Discourse
By (author) Myra Macdonald
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Exploring Media Discourse by Myra Macdonald
Book DescriptionThis exciting new title explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies and examples from British and US media, it re-examines the relationship between discourse and ideology demonstrating how both concepts interrelate and contribute to media analysis.
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Book DetailsISBN: 9780340719893
(234mm x 155mm x 12mm)
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 28-Mar-2003
Country of Publication: United Kingdom
Books By Author Myra Macdonald
Exploring Media Discourse, Hardback (March 2003)
Explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies and examples from British and US media, this title examines the relationship between discourse and ideology demonstrating how both concepts interrelate and contribute to media analysis.
Representing Women, Paperback (July 1995)» View all books by Myra Macdonald
This text reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, this book examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period.
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Author Biography - Myra Macdonald
Myra Macdonald has extensive teaching and research experience in the field of Media Studies. She is currently Senior Lecturer in Media and Cultural Studies at the University of Sunderland.
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