Exploring Media Discourse by Myra Macdonald
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Exploring Media Discourse
By Myra Macdonald

Exploring Media Discourse

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Format: Paperback

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Exploring Media Discourse by Myra Macdonald

Book Description

This exciting new title explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies and examples from British and US media, it re-examines the relationship between discourse and ideology demonstrating how both concepts interrelate and contribute to media analysis.

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Book Details

ISBN: 9780340719893
ISBN-10: 0340719893
Format: Paperback
(234mm x 155mm x 12mm)
Pages: 224
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 28-Mar-2003
Country of Publication: United Kingdom

Other Editions...


Books By Author Myra Macdonald

Exploring Media Discourse by Myra Macdonald Exploring Media Discourse, Hardback (March 2003)

Explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies and examples from British and US media, this title examines the relationship between discourse and ideology demonstrating how both concepts interrelate and contribute to media analysis.

Representing Women by Myra Macdonald Representing Women, Paperback (July 1995)

This text reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, this book examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period.

» View all books by Myra Macdonald

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Author Biography - Myra Macdonald

Myra Macdonald has extensive teaching and research experience in the field of Media Studies. She is currently Senior Lecturer in Media and Cultural Studies at the University of Sunderland.

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Exploring Media Discourse by Myra Macdonald
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