By (author) Leo Gough
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FMCG Selling by Leo Gough
Book DescriptionThe sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.
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Book DetailsISBN: 9781841124612
(177mm x 127mm x 11mm)
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Feb-2003
Country of Publication: United Kingdom
Books By Author Leo Gough
Financial Times Guide to Selecting Shares That Perform, Paperback (February 2014)
Find an investment method that works for you, stick to it and increase your chances of making serious money on the stock market. This is the beguilingly simple promise of this classic investment book.
Con Men, Paperback (August 2013)
A history of financial fraud that includes topics such as the motives and methods of fraudsters, when and why frauds happen, how old scams can be repackaged, and the types of financial product that become vehicles for fraud.
Sales Express, Paperback (February 2003)» View all books by Leo Gough
The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.
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Author Biography - Leo Gough
LEO GOUGH is an accomplished writer who has authored and co--authored several books, including How the Stock Market Really Works, The Finance Manual for Non--Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books.
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