Fables of Abundance
A Cultural History of Advertising in America
By (author) T. J. Jackson Lears
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Fables of Abundance by T. J. Jackson Lears
Book DescriptionFables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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Book DetailsISBN: 9780465090754
(229mm x 152mm x 35mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 13-Oct-1995
Country of Publication: United States
Books By Author T. J. Jackson Lears
Power of Culture, Paperback (February 1993)» View all books by T. J. Jackson Lears
This volume brings together nine original essays by cultural historians. The works aim to exhibit the promise of a cultural approach to understanding the range of American experiences from the seventeenth century to the present.
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Author Biography - T. J. Jackson Lears
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880--1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.
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