Fables of Abundance
A Cultural History of Advertising in America
By (author) Jackson Lears
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Fables of Abundance by Jackson Lears
Book DescriptionFables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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Book DetailsISBN: 9780465090754
(229mm x 152mm x 35mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 13-Oct-1995
Country of Publication: United States
Books By Author Jackson Lears
Rebirth of a Nation, Paperback / softback (August 2010)» View all books by Jackson Lears
A history of pivotal events in America between the Civil War and World War I offers insight into the nation's rise to become a twentieth-century power, citing the contributions of influential figures and evaluating the roles played by imperialists, progressive reformers, and innovators.
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Author Biography - Jackson Lears
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880--1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.
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