Fables of Abundance
A Cultural History of Advertising in America
By (author) Jackson Lears
Fables of Abundance by Jackson Lears
Book DescriptionFables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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Book DetailsISBN: 9780465090754
(229mm x 152mm x 35mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 13-Oct-1995
Country of Publication: United States
Books By Author Jackson Lears
Rebirth of a Nation, Paperback / softback (August 2010)» View all books by Jackson Lears
A history of pivotal events in America between the Civil War and World War I offers insight into the nation's rise to become a twentieth-century power, citing the contributions of influential figures and evaluating the roles played by imperialists, progressive reformers, and innovators.
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Author Biography - Jackson Lears
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880--1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.
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