Fame and Fortune
How Successful Companies Build Winning Reputations
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Fame and Fortune by Charles J. Fombrun
Book DescriptionCompanies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
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Book DetailsISBN: 9780137144419
(225mm x 180mm x 17mm)
Imprint: Financial TImes Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 6-Aug-2003
Country of Publication: United States
Books By Author Charles J. Fombrun
Essentials of Corporate Communication, Hardback (February 2006)
Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.
Advice Business, Paperback (July 2003)
For courses in Consulting. The Advice Business introduces readers to the art, the practice, and the problems that consultants face. The book sheds light on the complex roles that consultants and consulting firms play in enhancing the effectiveness of their clients.
Strategic Human Resource Management, Hardback (January 1985)» View all books by Charles J. Fombrun
The first book to examine the strategic and planning importance of the management of human resources. Prominent authors address current trends and business responses, the practices and methodology of human resource systems, and those issues likely to be of greatest importance in the future.
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Author Biography - Charles J. Fombrun
Charles J. Fombrun is Professor Emeritus of Management at the Stern School of Business, New York University; and Executive Director of the Reputation Institute, a private research group devoted to researching, measuring, and valuing corporate reputations. A frequent conference speaker, he has designed and taught executive programs at Columbia University, The Wharton School, and NYU, and he consults with companies worldwide on issues of reputation management and organizational change. He is co-founder of the Corporate Reputation Review. Dr. Fombrun has written over 100 articles in leading journals, and his books include Leading Corporate Change, Reputation: Realizing Value from the Corporate Image, Strategic Human Resource Management, and The Advice Business: Essential Tools and Models for Management Consulting. Cees B.M. van Riel, Professor of Corporate Communications at the Rotterdam School of Management of Erasmus University Rotterdam in The Netherlands, has written numerous articles about corporate identity and branding, and is the author of three previous books: Handbook of Corporate Communication, Identity and Images, and Principles of Corporate Communications. He is currently editor-in-chief of Corporate Reputation Review, Managing Director of the Reputation Institute, and Founding Director of the International Masters Program in Corporate Communications, a joint venture among five leading European business schools. He is also a member of the Branding Steering Committee of ING Group.
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