Fame and Fortune by Charles J. Fombrun
Look inside with Google Book Preview
Fame and Fortune
By Charles J. Fombrun

Fame and Fortune

How Successful Companies Build Winning Reputations

By (author) See other recent books by Charles J. Fombrun See other recent books by Cees B.M. Van Riel
Format: Paperback

Normal Price: $51.76
Your Price: $46.59 AUD, inc. GST
Shipping: $7.95 per order
You Save: $5.18! (10% off normal price)
Plus...earn $2.33 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Fame and Fortune by Charles J. Fombrun

Book Description

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Buy Fame and Fortune book by Charles J. Fombrun from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780137144419
ISBN-10: 0137144415
Format: Paperback
(225mm x 180mm x 17mm)
Pages: 304
Imprint: Financial TImes Prentice Hall
Publisher: Pearson Education (US)
Publish Date: 6-Aug-2003
Country of Publication: United States

Other Editions...


Books By Author Charles J. Fombrun

Essentials of Corporate Communication by Charles J. Fombrun Essentials of Corporate Communication, Hardback (February 2006)

Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.

Advice Business by Charles J. Fombrun Advice Business, Paperback (July 2003)

For courses in Consulting. The Advice Business introduces readers to the art, the practice, and the problems that consultants face. The book sheds light on the complex roles that consultants and consulting firms play in enhancing the effectiveness of their clients.

Strategic Human Resource Management by Charles J. Fombrun Strategic Human Resource Management, Hardback (January 1985)

The first book to examine the strategic and planning importance of the management of human resources. Prominent authors address current trends and business responses, the practices and methodology of human resource systems, and those issues likely to be of greatest importance in the future.

» View all books by Charles J. Fombrun

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Fame and Fortune book by Charles J. Fombrun and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Charles J. Fombrun

Charles J. Fombrun is Professor Emeritus of Management at the Stern School of Business, New York University; and Executive Director of the Reputation Institute, a private research group devoted to researching, measuring, and valuing corporate reputations. A frequent conference speaker, he has designed and taught executive programs at Columbia University, The Wharton School, and NYU, and he consults with companies worldwide on issues of reputation management and organizational change. He is co-founder of the Corporate Reputation Review. Dr. Fombrun has written over 100 articles in leading journals, and his books include Leading Corporate Change, Reputation: Realizing Value from the Corporate Image, Strategic Human Resource Management, and The Advice Business: Essential Tools and Models for Management Consulting. Cees B.M. van Riel, Professor of Corporate Communications at the Rotterdam School of Management of Erasmus University Rotterdam in The Netherlands, has written numerous articles about corporate identity and branding, and is the author of three previous books: Handbook of Corporate Communication, Identity and Images, and Principles of Corporate Communications. He is currently editor-in-chief of Corporate Reputation Review, Managing Director of the Reputation Institute, and Founding Director of the International Masters Program in Corporate Communications, a joint venture among five leading European business schools. He is also a member of the Branding Steering Committee of ING Group.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Charles J. Fombrun close
Essentials of Corporate Communication by Charles J. Fombrun
Advice Business by Charles J. Fombrun
Strategic Human Resource Management by Charles J. Fombrun
»
Recent books by Cees B.M. Van Riel close
Alignment Factor by Cees B.M. Van Riel
Alignment Factor by Cees B.M. Van Riel
Essentials of Corporate Communication by Cees B.M. Van Riel
Fame and Fortune by Cees B.M. Van Riel
»
BoomerangBooks.com.au close