The Fashion Designer Survival Guide
Start and Run Your Own Fashion Business Revised and expanded ed
Normal Price: $45.06
Your Price: $40.56 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.51! (10% off normal price)
Plus...earn $2.03 in Boomerang Bucks
Availability: Available, ships in 8-11 days, Not for Xmas
Fashion Designer Survival Guide by Mary Gehlhar
Book DescriptionMary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of "The Fashion Designer Survival Guide" addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA)." The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: how to create a viable business plan; figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity; the best sources for fabric and materials; navigating the pitfalls of production both at home and abroad; marketing, branding, and getting the product into the stores and into the customer's closets; romancing the press, dressing celebrities, and creative publicity techniques; and, producing a runway show that will get results.
Buy Fashion Designer Survival Guide book by Mary Gehlhar from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781427797100
(229mm x 184mm x 15mm)
Imprint: Kaplan Trade
Publisher: Kaplan AEC Education
Publish Date: 1-Jul-2008
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Fashion Designer Survival Guide book by Mary Gehlhar and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Mary Gehlhar
As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.