Normal Price: $66.95
Your Price: $60.26 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.70! (10% off normal price)
Plus...earn $3.01 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Fashion Forecasting by Kathryn McKelvey
Book DescriptionEveryone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Buy Fashion Forecasting book by Kathryn McKelvey from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781405140041
(250mm x 188mm x 14mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Sep-2008
Country of Publication: United Kingdom
Books By Author Kathryn McKelvey
Fashion Design, Paperback (December 2011)
Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.
Illustrating Fashion, Paperback (March 2007)
In clear and easy-to-follow steps, this highly effective textbook sets out everything that students need to know to produce competent and visually exciting illustrations. It is suitable both for class use and self-teaching, and shows how to create lively fashion illustrations of men, women and children.
Fashion Source Book, Paperback (February 2006)» View all books by Kathryn McKelvey
This comprehensive source book sets out over 1750 working drawings of garments, accessories and their details, which can be used for reference while designing.
» Have you read this book? We'd like to know what you think about it - write a review about Fashion Forecasting book by Kathryn McKelvey and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Kathryn McKelvey
Kathryn McKelvey is a Reader in the School of Design at Northumbria University. She teaches visual communication, graphics and interactive media but fashion remains the key area for her own research. She worked in the fashion forecasting industry in New York, as an illustrator/designer, before commencing an academic career. Janine Munslow is Head of Fashion at Northumbria University. She teaches Fashion Marketing - product development and promotion. Previously she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.