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Fashion Forecasting by Kathryn McKelvey
Book DescriptionEveryone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
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Book DetailsISBN: 9781405140041
(250mm x 188mm x 14mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Sep-2008
Country of Publication: United Kingdom
Books By Author Kathryn McKelvey
Fashion Design, Paperback (December 2011)
Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.
Illustrating Fashion, Paperback (March 2007)
In clear and easy-to-follow steps, this highly effective textbook sets out everything that students need to know to produce competent and visually exciting illustrations. It is suitable both for class use and self-teaching, and shows how to create lively fashion illustrations of men, women and children.
Fashion Source Book, Paperback (February 2006)» View all books by Kathryn McKelvey
This comprehensive source book sets out over 1750 working drawings of garments, accessories and their details, which can be used for reference while designing.
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Author Biography - Kathryn McKelvey
Kathryn McKelvey is a Reader in the School of Design at Northumbria University. She teaches visual communication, graphics and interactive media but fashion remains the key area for her own research. She worked in the fashion forecasting industry in New York, as an illustrator/designer, before commencing an academic career. Janine Munslow is Head of Fashion at Northumbria University. She teaches Fashion Marketing - product development and promotion. Previously she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London.
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