The Fashion Handbook
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Fashion Handbook by Tim Jackson
Book DescriptionThe Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry's structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: * a unique and wide overview of the fashion industry * chapters on specialist topics * contributions from recognised experts in both academia and the fashion industry * expert advice on careers in fashion retailing. A must for all students of the fashion world.
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Book DetailsISBN: 9780415255806
(234mm x 156mm x 11mm)
Publisher: Taylor & Francis Ltd
Publish Date: 11-Nov-2005
Country of Publication: United Kingdom
Books By Author Tim Jackson
Mastering Fashion Marketing, Paperback (December 2008)
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Earthscan Reader on Sustainable Consumption, Paperback (October 2006)» View all books by Tim Jackson
Sustainable consumption is a controversial concept: politically, socially and intellectually. This book provides a coherent synthesis of key contributions to the literature on consumption and sustainability, comprising a collection of selected papers and extracts from books, journals and institutional publications.
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Author Biography - Tim Jackson
Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded 'Best Journalist' by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards. David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.
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