Fashion Marketing by Dr. Tony Hines
Look inside with Google Book Preview
Fashion Marketing
By Dr. Tony Hines

Fashion Marketing

Contemporary Issues 2nd Revised edition

Edited by See other recent books by Dr. Tony Hines See other recent books by Margaret Bruce
Format: Hardback

Normal Price: $84.99
Your Price: $76.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.50! (10% off normal price)
Plus...earn $3.82 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Fashion Marketing by Dr. Tony Hines

Book Description

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Buy Fashion Marketing book by Dr. Tony Hines from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750668972
ISBN-10: 0750668970
Format: Hardback
(234mm x 156mm x 19mm)
Pages: 348
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 24-Nov-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Dr. Tony Hines

Reaching Key Financial Reporting Decisions by Dr. Tony Hines Reaching Key Financial Reporting Decisions, Hardback (March 2011)

A fascinating behind-the-scenes examination of how agreement on key financial reporting issues is reached, this book provides insights into a vital process which is normally inaccessible to all but its participants.

Strategic Marketing Planning by Dr. Tony Hines Strategic Marketing Planning, Paperback (March 2009)

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

Strategic Marketing Management by Dr. Tony Hines Strategic Marketing Management, Paperback (November 2004)

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

» View all books by Dr. Tony Hines

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Fashion Marketing book by Dr. Tony Hines and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Dr. Tony Hines

Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing. Professor of Design Management and Marketing at Manchester Business School (MBS). She is also a specialist in fashion retail marketing. Prior to joining MBS, she was Head of Textiles at UMIST and developed a suite of fashion retail programmes. Her research spans design management, product development, fashion retailing and strategic marketing. She has published 8 books and over 200 papers in these fields. Currently, her research is focused on design and innovation management in the supply chain and how innovation impacts on competitiveness in retailing. She is a Panel member of the Arts and Humanities Research Board, AHRB and the Graduate Pioneer Programme, Nesta, as well as acting as a Strategic Advisor to Hong Kong Polytechnic University. She is CEO of Indigo Retail Solutions Ltd and has developed an e-learning retail management simulation package, which is being used by Universities and companies globally. Professor Bruce holds the International Chair in Design and Marketing at ICN, Ecole de Management, University of Nancy, France.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Dr. Tony Hines close
Supply Chain Strategies by Dr. Tony Hines
Supply Chain Strategies by Dr. Tony Hines
Reaching Key Financial Reporting Decisions by Dr. Tony Hines
Strategic Marketing Planning by Dr. Tony Hines
Strategic Marketing Management by Dr. Tony Hines
Supply Chain Strategies by Dr. Tony Hines
Supply Chain Strategies: Customer Driven and Customer Focused by Dr. Tony Hines
»
Recent books by Margaret Bruce close
International Retail Marketing by Margaret Bruce
Fashion Marketing by Margaret Bruce
International Retail Marketing by Margaret Bruce
Creative Product Design by Margaret Bruce
»
BoomerangBooks.com.au close