Fashion-Ology by Yuniya Kawamura
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Fashion-Ology
By Yuniya Kawamura

Fashion-Ology

An Introduction to Fashion Studies

By (author) See other recent books by Yuniya Kawamura
Format: Hardback

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Fashion-Ology by Yuniya Kawamura

Book Description

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation.

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Book Details

ISBN: 9781859738092
ISBN-10: 1859738095
Format: Hardback
(234mm x 156mm x 9mm)
Pages: 136
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Dec-2004
Country of Publication: United Kingdom

Other Editions...


Books By Author Yuniya Kawamura

Fashioning Japanese Subcultures by Yuniya Kawamura Fashioning Japanese Subcultures, Paperback (July 2012)

Based on insightful ethnographic fieldwork in Tokyo, is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. The book covers a range of subcultures including Lolita, Gyaru, Agejo and Mori Girl.

Doing Research in Fashion and Dress by Yuniya Kawamura Doing Research in Fashion and Dress, Hardback (February 2011)

Provides readers with a guided introduction to the key qualitative methodological approaches and shows students how 'to do' research by combining theoretical and practical perspectives.

Japan Fashion Now by Yuniya Kawamura Japan Fashion Now, Paperback (September 2010)

Explores how Japanese fashion has evolved. With such essays as - "Is Japan Still the Future?", "Fashion Revolution", "Japanese Street Style", and "Japanese Fashion Subcultures" - this title also explores how the world of fashion has been transformed by contemporary Japanese visual culture.

» View all books by Yuniya Kawamura

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Author Biography - Yuniya Kawamura

Yuniya Kawamura is Assistant Professor of Sociology, Fashion Institute of Technology.

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