Fast Forward MBA Pocket Reference by Paul A. Argenti
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Fast Forward MBA Pocket Reference
By Paul A. Argenti

The Fast Forward MBA Pocket Reference

2nd Revised edition

By (author) See other recent books by Paul A. Argenti
Format: Paperback

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Fast Forward MBA Pocket Reference by Paul A. Argenti

Book Description

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day!* Keep up with the newest ideas in business* Brush up on the basics you can't do without* Find direct, practical answers to complicated problems

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Book Details

ISBN: 9780471222828
ISBN-10: 0471222828
Format: Paperback
(223mm x 162mm x 22mm)
Pages: 368
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 23-Aug-2002
Country of Publication: United States

Other Editions...


Books By Author Paul A. Argenti

Corporate Communication by Paul A. Argenti Corporate Communication, Paperback (October 2015)

Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Responsibility by Paul A. Argenti Corporate Responsibility, Paperback (August 2015)

Through cases focusing on the social, reputational, and environmental consequences of corporate activities, Corporate Responsibility demonstrates how to make difficult choices, promote responsible behaviour within organizations, and understand the role personal values play in developing effective leadership skills.

Digital Strategies for Powerful Corporate Communications by Paul A. Argenti Digital Strategies for Powerful Corporate Communications, Hardback (August 2009)

Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation

Strategic Corporate Communications by Paul A. Argenti Strategic Corporate Communications, Hardback (October 2008)

Shows you how to create a marketing communications strategy specifically for the Indian market. This book presents a game plan that you can follow for both internal and external communications.

» View all books by Paul A. Argenti

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Author Biography - Paul A. Argenti

PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.

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Recent books by Paul A. Argenti close
Corporate Communication by Paul A. Argenti
Corporate Responsibility by Paul A. Argenti
Digital Strategies for Powerful Corporate Communications by Paul A. Argenti
Strategic Corporate Communications by Paul A. Argenti
Power of Corporate Communication by Paul A. Argenti
»
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