The Fast Forward MBA Pocket Reference
2nd Revised edition
By (author) Paul A. Argenti
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Fast Forward MBA Pocket Reference by Paul A. Argenti
Book DescriptionThe Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day!* Keep up with the newest ideas in business* Brush up on the basics you can't do without* Find direct, practical answers to complicated problems
Buy Fast Forward MBA Pocket Reference book by Paul A. Argenti from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471222828
(223mm x 162mm x 22mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 23-Aug-2002
Country of Publication: United States
Books By Author Paul A. Argenti
Corporate Communication, Paperback (October 2015)
Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Corporate Responsibility, Paperback (August 2015)
Through cases focusing on the social, reputational, and environmental consequences of corporate activities, Corporate Responsibility demonstrates how to make difficult choices, promote responsible behaviour within organizations, and understand the role personal values play in developing effective leadership skills.
Digital Strategies for Powerful Corporate Communications, Hardback (August 2009)
Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation
Strategic Corporate Communications, Hardback (October 2008)» View all books by Paul A. Argenti
Shows you how to create a marketing communications strategy specifically for the Indian market. This book presents a game plan that you can follow for both internal and external communications.
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Author Biography - Paul A. Argenti
PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.
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