Festival and Events Management
An International Arts and Culture Perspective
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Festival and Events Management by Ian Yeoman
Book DescriptionFestival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Book DetailsISBN: 9780750658720
(234mm x 156mm x 22mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 17-Oct-2003
Country of Publication: United Kingdom
Books By Author Ian Yeoman
Future of Food Tourism, Paperback (July 2015)
This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience? The book explores these and many other futures and scenarios.
2050 - Tomorrow's Tourism, Paperback (June 2012)» View all books by Ian Yeoman
This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.
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Author Biography - Ian Yeoman
Associate Professor, Victoria University, New Zealand
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