Finding Fertile Ground by Scott Andrew Shane
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Finding Fertile Ground
By Scott Andrew Shane

Finding Fertile Ground

Identifying Extraordinary Opportunities for New Ventures Digital Print ed

By (author) See other recent books by Scott Andrew Shane
Format: Paperback

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Finding Fertile Ground by Scott Andrew Shane

Book Description

If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.

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Book Details

ISBN: 9780768682090
ISBN-10: 0768682096
Format: Paperback
(228mm x 161mm x 14mm)
Pages: 256
Imprint: Wharton School Publishing
Publisher: Pearson Education (US)
Publish Date: 19-Jul-2004
Country of Publication: United States

Books By Author Scott Andrew Shane

Illusions of Entrepreneurship by Scott Andrew Shane Illusions of Entrepreneurship, Paperback (September 2009)

Why do people start businesses? What industries are popular for start-ups? How many jobs do new businesses create? How do entrepreneurs finance their start-ups? What makes some locations and some countries more entrepreneurial than others? What are the characteristics of the typical entrepreneur? This book answers these questions.

» View all books by Scott Andrew Shane


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Author Biography - Scott Andrew Shane

Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University, where he teaches a course on high technology entrepreneurship. He has taught at MIT's Sloan School of Management, Georgia Tech's DuPree School of Management, and the University of Maryland's Robert H. Smith School of Business.

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