Flying off Course IV
Airline Economics and Marketing
By (author) Professor Rigas Doganis
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Flying off Course IV by Professor Rigas Doganis
Book DescriptionThe airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and new trends in airline pricing. It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry. The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author's hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.
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Book DetailsISBN: 9780415447362
(246mm x 174mm x mm)
Publisher: Taylor & Francis Ltd
Publish Date: 17-Jan-2009
Country of Publication: United Kingdom
Books By Author Professor Rigas Doganis
Flying off Course IV, Paperback (January 2009)
Provides an insight into the economics and marketing of international airlines. This guide takes into account the various changes which have affected airlines. It includes material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and different trends in airline pricing.
Airline Business, Paperback (October 2005)
Rigas Doganis is the doyen of airline industry commentators. The second edition of his book brings the story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Airport Business, Paperback (August 1992)» View all books by Professor Rigas Doganis
Placing the airport business within a conceptual framework, the author examines the major global issues that confront it and offers solutions to the economic and financial difficulties likely to arise in the future.
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Author Biography - Professor Rigas Doganis
Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.
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