Focus Groups in Social Research
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Focus Groups in Social Research by Michael Bloor
Book DescriptionThere is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'.
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Book DetailsISBN: 9780761957430
(234mm x 156mm x 7mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 8-Nov-2000
Country of Publication: United Kingdom
Books By Author Michael Bloor
Keywords in Qualitative Methods, Paperback (July 2006)
Offers coverage of qualitative methods complemented by illustration from the array of academic disciplines in which qualitative research is found and employed. This guide covers a range of topics, including: a definition of the method; a description of distinctive features; examples to convey the flavour of a technique; and a list of key readings.
Addictions and Problem Drug Use, Paperback (February 1998)
This volume reviews recent research into the nature and effects of addiction and considers the usefulness of policies which aim to prevent it. The contributors focus on topics such as smoking, alcoholism, gambling and injecting drug use, examining treatment and the effectiveness of prevention and intervention programmes.
Sociology of HIV Transmission, Paperback (July 1995)» View all books by Michael Bloor
Examining the social epidemiology of HIV transmission, Bloor looks at heterosexual and homosexual transmission, sex tourism and prostitution, injecting drug users, haemophiliacs and transfusion recipients. Bloor presents a critical examination of the different theoretical models of risk and considers their implications for disease prevention.
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Author Biography - Michael Bloor
editorial board member, Qualitative Research, and Chair, Trustees of the Foundation which owns the Sociology of Health and Illness journal Research into palliative care in cancer and other life limiting conditions. Research into older people's experiences towards the end of life. Research into experiences of adult children as carers for elderly parents towards the end of life. Qualitative methodology, including focus groups Medical sociology
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