Instrumental and Sensory Measurement
By (author) Howard R. Moskowitz
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Food Texture by Howard R. Moskowitz
The title of this book is Food Texture and is written by author Howard R. Moskowitz. The book Food Texture is published by Taylor & Francis Inc. The ISBN of this book is 9780824775858 and the format is Hardback. The publisher has not provided a book description for Food Texture by Howard R. Moskowitz.
Book DetailsISBN: 9780824775858
(229mm x 152mm x 23mm)
Imprint: Marcel Dekker Inc
Publisher: Taylor & Francis Inc
Publish Date: 7-Apr-1987
Country of Publication: United States
Books By Author Howard R. Moskowitz
Sensory and Consumer Research in Food Product Design and Development, Hardback (August 2010)
Sensory and Consumer Research in Food Product Design and Development, Second Edition provides both theory and case histories illustrating the types of issues faced by food professionals, the nature of the thinking and the way problems can be solved in a practical format.
Integrated Approach to New Food Product Development, Hardback (June 2009)
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
Concept Research in Food Product Design and Development, Hardback (April 2005)» View all books by Howard R. Moskowitz
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.
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