Forbes Greatest Business Stories of All Time
20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business
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Forbes Greatest Business Stories of All Time by Forbes Magazine Staff
Book DescriptionWhat do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
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Book DetailsISBN: 9780471196532
(228mm x 155mm x 25mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Sep-1997
Country of Publication: United States
Books By Author Forbes Magazine Staff
'Forbes' Great Minds of Business, Paperback (November 1998)
Forbes is a registered trademark of forbes Inc. Its use is pursuant to a license agreement with forbes Inc. WGBH/Boston and Unapix Entertainment, Inc. produced the public television series on which the book is based. The series is sponsored by Travelers Group.
Forbes Greatest Business Stories of All Time, Hardback (October 1996)» View all books by Forbes Magazine Staff
What do Bill Gates, Henry Ford, J.P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it.
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Author Biography - Forbes Magazine Staff
DANIEL GROSS is a Harvard-trained historian and journalist.
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