Ford and the Global Strategies of Multinationals by Maria-Isabel Studer Noguez
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Ford and the Global Strategies of Multinationals
By Maria-Isabel Studer Noguez

Ford and the Global Strategies of Multinationals

The North American Auto Industry

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Format: Hardback

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Ford and the Global Strategies of Multinationals by Maria-Isabel Studer Noguez

Book Description

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

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Book Details

ISBN: 9780415205795
ISBN-10: 0415205794
Format: Hardback
(234mm x 156mm x 23mm)
Pages: 384
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 25-Oct-2001
Country of Publication: United Kingdom

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