Ford and the Global Strategies of Multinationals
The North American Auto Industry
By (author) Maria-Isabel Studer Noguez
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Ford and the Global Strategies of Multinationals by Maria-Isabel Studer Noguez
Book DescriptionToday, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
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Book DetailsISBN: 9780415205795
(234mm x 156mm x 23mm)
Publisher: Taylor & Francis Ltd
Publish Date: 25-Oct-2001
Country of Publication: United Kingdom
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