Foundations of Corporate Success
How Business Strategies Add Value
By (author) John Kay
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Foundations of Corporate Success by John Kay
Book DescriptionHow did BMW recover from the verge of bankruptcy to become one of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips' outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? Drawing on his own business experience and concepts in economics, legal theory, and sociology, John Kay presents a fresh approach to questions of business strategy. He rejects the military analogy that underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, the book not only offers insights into the creation of effective business strategies, but also sheds lights on the success, and failure of national economies. Now that the single market is upon us, this lively, perceptive book is probably the most important European contribution to strategic thinking for many years.
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Book DetailsISBN: 9780198287810
(242mm x 163mm x 29mm)
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 25-Mar-1993
Country of Publication: United Kingdom
Books By Author John Kay
Obliquity, Paperback (February 2011)
Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.
John Kay's Original Portraits, Hardback (December 2007)» View all books by John Kay
Presents the work of John Kay with a two-volume edition of Kay's portraits and caricatures, originally published in Edinburgh in 1837-8. This title introduces Kay's life and achievement, emphasising how, with 'the impression of a passing glance', Kay created an engaging and unparalleled record of Edinburgh society during the Enlightenment.
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Author Biography - John Kay
John Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.
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