Franchising Hospitality Services
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Franchising Hospitality Services by Conrad Lashley
Book Description'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
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Book DetailsISBN: 9780750647724
(234mm x 156mm x 15mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 1-May-2000
Country of Publication: United Kingdom
Books By Author Conrad Lashley
Entrepreneurship and Small Business Management in the Hospitality Industry, Paperback (November 2008)
Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Hospitality, Hardback (October 2006)
Provides evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. This book features chapters which represent a grouping of leading academics who lend their expertise to apply as a social lens through which to view, analyse, and explore hospitality within a range of contexts.
Timeshare Resort Operations, Hardback (January 2006)» View all books by Conrad Lashley
Presents an overview of timeshare development and operation models. This title takes a comprehensive look at the future of this segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
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Author Biography - Conrad Lashley
Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited. She has an MSc in Entrepreneurial Studies and her Ph.D. thesis investigated small firm strategic alliances. Since 1979 she has been an entrepreneur in her own right, owning and operating a number of restaurant and hotel businesses. In addition, she regularly undertakes consultancy projects for entrepreneurs both in the UK and internationally.
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