Franchising and Licensing
Two Powerful Ways to Grow Your Business in Any Economy 3rd Revised edition
By (author) Andrew J. Sherman
Franchising and Licensing by Andrew J. Sherman
Book Description"For well over a decade, "Franchising & Licensing" has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, " Franchising & Licensing" remains the definitive resource for corporations in a myriad of industries."
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Book DetailsISBN: 9780814472224
(260mm x 185mm x 38mm)
Publish Date: 1-Jan-2004
Country of Publication: United States
Books By Author Andrew J. Sherman
Raising Capital, Hardback (April 2012)
Covers every phase of the growth cycle and helps readers navigate the murky waters of capital formation. This title provides insights in the domestic and global capital markets, an overview of recent developments in federal and state securities laws, and strategies for borrowing money from commercial banks in today's credit-tightened markets.
Franchising & Licensing, Hardback (May 2011)
Filled with examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, this title covers the strategic, legal, financial, and operational aspects of complex but highly profitable business strategies.
Mergers and Acquisitions from a to Z, Hardback (October 2010)» View all books by Andrew J. Sherman
Mergers and acquisitions represent a successful growth strategy for many companies, but, while potentially profitable, M&A transactions are complex and often risky. This book walks readers through every step of the process, offering practical advice for keeping deals on track and ensuring postclosing integration success.
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Author Biography - Andrew J. Sherman
Andrew J. Sherman (Washington, DC) is chairman of the franchising, licensing, and distribution group of McDermott, Will & Emery, an international commercial law firm. He is the author of "Mergers and Acquisitions from A to Z"(0-814-0376-X).
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