Franchising by Frank Hoy
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By Frank Hoy


An International Perspective

Edited by See other recent books by Frank Hoy See other recent books by John Stanworth
Format: Hardback

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Franchising by Frank Hoy

Book Description

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

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Book Details

ISBN: 9780415284189
ISBN-10: 041528418X
Format: Hardback
(246mm x 174mm x 20mm)
Pages: 272
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 3-Oct-2002
Country of Publication: United Kingdom

Other Editions...

Books By Author Frank Hoy

Franchising by Frank Hoy Franchising, Paperback (October 2002)

Franchising: an International Perspective is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge, complete with supporting notes.

» View all books by Frank Hoy


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Author Biography - Frank Hoy

Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.

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