An International Perspective
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Franchising by Frank Hoy
Book DescriptionFranchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
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Book DetailsISBN: 9780415284196
(246mm x 174mm x 14mm)
Publisher: Taylor & Francis Ltd
Publish Date: 3-Oct-2002
Country of Publication: United Kingdom
Books By Author Frank Hoy
Franchising, Hardback (October 2002)» View all books by Frank Hoy
Franchising: an International Perspective is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge, complete with supporting notes.
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Author Biography - Frank Hoy
Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.
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