Free Gift Inside!
Forget the Customer, Develop Marketease
By (author) Stephen Brown
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Free Gift Inside! by Stephen Brown
Book DescriptionFree Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Six Breakthrough Ideas aeo A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
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Book DetailsISBN: 9781841125466
(235mm x 157mm x 17mm)
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 19-Sep-2003
Country of Publication: United Kingdom
Books By Author Stephen Brown
Brands and Branding, Paperback (August 2016)
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Securitization of Foreign Aid, Hardback (November 2015)View all books by Stephen Brown
Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.
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Author Biography - Stephen Brown
Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer--centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co--edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com
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