Free Prize Inside!
How to Make a Purple Cow
By (author) Seth Godin
Format: Paperback / softback
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Free Prize Inside! by Seth Godin
Book DescriptionHow to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside , the sequel to Purple Cow , explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes: The Tupperware party, which turned buying plastic bowls into a social event Flintstones vitamins, which turned a serious product into something fun The free change-counting machine at every Commerce Bank branch The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life."
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Book DetailsISBN: 9781591841678
(179mm x 134mm x 18mm)
Publisher: Penguin Putnam Inc
Publish Date: 11-Jun-2013
Country of Publication: United States
Books By Author Seth Godin
Hazlo!, Hardback (September 2016)
If you're stuck at the starting line, you don't need more time or permission. You dont need to wait for an okay or to be told to push the button; you just need to poke. Its a call to action about the initiative youre taking. Godin knows that the spark of initiative in most things is the person.
Poke the Box, Paperback (September 2015)
Offers a spirited call to action for anybody too afraid to try something new. This book is suitable for reders who dares to do something they're afraid of.
We are All Weird, Paperback (September 2015)View all books by Seth Godin
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
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Author Biography - Seth Godin
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow."
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