Frog by Fay Sweet
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By Fay Sweet


Form Follows Emotion

By (author) See other recent books by Fay Sweet
Format: Hardback

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Frog by Fay Sweet

Book Description

"Form follows emotion" is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, "biomorphic" product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.

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Book Details

ISBN: 9780500019177
ISBN-10: 0500019177
Format: Hardback
(210mm x 210mm x mm)
Pages: 64
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 10-May-1999
Country of Publication: United Kingdom

Books By Author Fay Sweet

Retro Furniture Classics by Fay Sweet Retro Furniture Classics, Paperback (September 2012)

A sourcebook for those interested in buying vintage, period furniture. It leads the reader through the evolution of design styles, new materials and production techniques along a chronological route within each design movement. Each chapter weaves historical information with groundbreaking key furniture icons.

MetaDesign by Fay Sweet MetaDesign, Paperback (November 1999)

Erik Spiekermann founded MetaDesign in 1983, now one of the world's largest design consultancies. This book looks in detail at a variety of recent projects including a new transport signage system for Berlin, a typeface and identity for the Glasgow 1999 Festival and Web sites for IDEO and Audi.

» View all books by Fay Sweet


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