From Altoids to Zima by Evan Morris
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From Altoids to Zima
By Evan Morris

From Altoids to Zima

The Surprising Stories Behind 125 Brand Names

By (author) See other recent books by Evan Morris
Format: Paperback

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From Altoids to Zima by Evan Morris

Book Description

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

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Book Details

ISBN: 9780743257978
ISBN-10: 0743257979
Format: Paperback
(203mm x 127mm x 12mm)
Pages: 210
Imprint: Touchstone
Publisher: Simon & Schuster
Publish Date: 15-Nov-2004
Country of Publication: United States

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