From Fargo to the World of Brands by David Aaker
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From Fargo to the World of Brands
By David Aaker

From Fargo to the World of Brands

My Story So Far

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Format: Hardback

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From Fargo to the World of Brands by David Aaker

Book Description

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.

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Book Details

ISBN: 9781587364945
ISBN-10: 1587364948
Format: Hardback
(229mm x 152mm x 29mm)
Pages: 448
Imprint: Iceni Books
Publisher: Iceni Books
Publish Date: 15-Nov-2005
Country of Publication: United States

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Books By Author David Aaker


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