From Knowledge to Intelligence by Helen N. Rothberg
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From Knowledge to Intelligence
By Helen N. Rothberg

From Knowledge to Intelligence

Creating Competitive Advantage in the Next Economy

By (author) See other recent books by Helen N. Rothberg See other recent books by G. Scott Erickson
Format: Paperback

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From Knowledge to Intelligence by Helen N. Rothberg

Book Description

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

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Book Details

ISBN: 9780750677622
ISBN-10: 0750677627
Format: Paperback
(229mm x 152mm x 22mm)
Pages: 400
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 7-Sep-2004
Country of Publication: United Kingdom

Books By Author Helen N. Rothberg

Intelligence in Action by Helen N. Rothberg Intelligence in Action, Hardback (August 2012)

First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-the-firm view of the risks and opportunities found in knowledge management and competitive intelligence.

» View all books by Helen N. Rothberg

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Author Biography - Helen N. Rothberg

Dr. Helen Rothberg is Associate Professor in the Department of Management at Marist College in Poughkeepsie, NY. She is also a full-spectrum business consultant with expertise in both micro and macro managerial and organizational functions. She does business consultation and seminar development in the areas of competitive intelligence, competitive analysis, strategic planning, shadow and cross-functional teams, and organization development and design. Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY. He has written over 50 scholarly papers and over 80 presentations and has received the Outstanding Reviewer Award from the American Society for Competitiveness Conference.

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