Fund Raising and Public Relations
A Critical Analysis
By (author) Kathleen S. Kelly
Normal Price: $200.00
Your Price: $180.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $20.00! (10% off normal price)
Plus...earn $9.00 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Fund Raising and Public Relations by Kathleen S. Kelly
Book DescriptionThis is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Buy Fund Raising and Public Relations book by Kathleen S. Kelly from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780805809435
(229mm x 152mm x 34mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Taylor & Francis Inc
Publish Date: 13-May-1991
Country of Publication: United States
Books By Author Kathleen S. Kelly
Assessment of Learners with Dyslexic-Type Difficulties, Paperback (August 2013)
Comprehensive guide exploring a range of approaches to the assessment of children with dyslexic-type difficulties.
Effective Fund-Raising Management, Paperback (December 1997)» View all books by Kathleen S. Kelly
Written for the purpose of teaching fundraising academically, this book integrates practical knowledge with social science and research, and views all aspects, from legal and ethical principles to the managerial process. It aims to fill the gap for a textbook on fundraising as an academic subject.
» Have you read this book? We'd like to know what you think about it - write a review about Fund Raising and Public Relations book by Kathleen S. Kelly and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.