Fundamentals of International Business
1st Asia-Pacific ed
By (author) Michael R. Czinkota
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Fundamentals of International Business by Michael R. Czinkota
Book DescriptionThis is an introductory international business text ideal for use at the undergraduate level. While providing a broad overview of international business as it is conducted around the globe, a key differentiating theme of the text is its focus on the rapidly growing Asian region. This focus is achieved through analysing the increasing efforts of Australian, New Zealand, European and United States firms in conducting international business in Asian markets, as well as the activities of organisations from Australian, New Zealand and Asian countries expanding into the lucrative markets of the US and Europe.
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Book DetailsISBN: 9780470814642
Imprint: John Wiley & Sons Australia Ltd
Publisher: John Wiley & Sons Australia Ltd
Publish Date: 2-Jul-2008
Country of Publication: Australia
Books By Author Michael R. Czinkota
Global Business, Hardback (October 2010)
Features the essentials of international marketing that make for smoother sailing overseas.
Readings in International Business, Paperback (January 1998)» View all books by Michael R. Czinkota
An in--depth understanding of international business is a requirement for any player in todaya s business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.
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