Fundamentals of Marketing Research by Scott M. Smith
Look inside with Google Book Preview
Fundamentals of Marketing Research
By Scott M. Smith

Fundamentals of Marketing Research

By (author) See other recent books by Scott M. Smith See other recent books by Gerald Albaum
Format: Hardback

Normal Price: $249.00
Your Price: $224.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $24.90! (10% off normal price)
Plus...earn $11.20 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days, Not for Xmas



Fundamentals of Marketing Research by Scott M. Smith

Book Description

This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Buy Fundamentals of Marketing Research book by Scott M. Smith from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761988526
ISBN-10: 0761988521
Format: Hardback
(232mm x 187mm x 59mm)
Pages: 896
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 8-Dec-2004
Country of Publication: United States

Books By Author Scott M. Smith


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Fundamentals of Marketing Research book by Scott M. Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Scott M. Smith

Scott M. Smith is Professor of Marketing in the Marriott School of Management, Brigham Young University. Dr. Smith's research and publication interests are online survey technologies for marketing research, Internet research and methodology, and computer modeling. He is the Founder and Director of Surveypro.com, SurveyTime.com, and SurveyZ.com which are online ASPs offering advanced survey research, database, and analysis tools. He is the author of the PC-MDS statistical software programs for conjoint and multidimensional scaling analysis for the personal computer. He has authored 12 books and monographs and more than 60 articles and papers. He has published in Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing Education (awarded the year's outstanding article), and Journal of Business Ethics. His most recently completed academic books are titled, Research for Marketing Decisions (with Paul E. Green and Gerald Albaum), Multidimensional Scaling (with Paul E. Green and Frank J. Carmone Jr.) and Computer Assisted Decisions in Marketing (with William R. Swinyard). Gerald Albaum is Research Professor in the Marketing Department at the Robert O. Anderson Schools of Management, the University of New Mexico, Professor Emeritus of Marketing, University of Oregon, and Senior Research Fellow, IC2 Institute, University of Texas at Austin. Professor Albaum's teaching areas include International Marketing, Marketing Research, Entering Asian Markets. His research interests include Measurement and Scaling, Issues in Research Methodology, Direct Selling Relationships, Management Style and Decision Making, Foreign Market Entry Strategy, and International Marketing. Professor Albaum has written numerous articles published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of the Market Research Society, Psychological Reports, Journal of Retailing, Journal of Business and Journal of Business Research. He is the author, co-author, or editor twenty books including International Marketing and Export Management. Pearson Education Limited (UK), Fourth Edition, 2002 (with J. Strandskov, E. Duerr) and Research for Marketing Decisions. Englewood Cliffs, NJ: Prentice-Hall, Fifth Edition, 1988 (with P. Green and D. Tull).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Scott M. Smith close
Nutrition Physiology and Metabolism in Spaceflight and Analog Studies by Scott M. Smith
»
Recent books by Gerald Albaum close
International Marketing and Export Management by Gerald Albaum
Fundamentals of Marketing Research by Gerald Albaum
»
BoomerangBooks.com.au close