Analysis, Planning and Practice
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Fundraising Management by Adrian Sargeant
Book DescriptionThis is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
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Book DetailsISBN: 9780415317023
(246mm x 174mm x 19mm)
Publisher: Taylor & Francis Ltd
Publish Date: 19-Feb-2004
Country of Publication: United Kingdom
Books By Author Adrian Sargeant
Fundraising Principles and Practice, Hardback (March 2017)
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment.
Building Donor Loyalty, Paperback (April 2011)
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.
Marketing Management for Nonprofit Organizations, Paperback (January 2009)» View all books by Adrian Sargeant
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
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Author Biography - Adrian Sargeant
Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University. Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
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